Overview

Alloy has proudly delivered Fearless Business Leadership to the Fortune 500 for nearly 40 years. Through research, strategy, and design, Alloys works with businesses to unite their greatest strengths with their customers hidden needs.

Featured Work

Positioning Scientific Beauty

A collaboration between our market research team and design team, we helped Merck reposition their brand with a new name, new package design, and new retail channels.

Positioning Scientific Beauty

Opening New Categories for Nerf Leadership

Leading with qualitative research, we uncovered an opportunity to build a brand around the girl that was all princess Belle and all Rebel. My Little Pony and the new Nerf Rebelle line was given credit for a 21% blast of an increase in girls toys.

Opening New Categories for Nerf Leadership

“We think the world of you and your team. You always deliver BIG thinking, and that’s exactly why we win together.”

Wendy Hunt \ SVP \ Ipsos Innovation
Wendy Hunt \ SVP \ Ipsos Innovation

Mindy Barry, Brand Manager, P&G

ALLOY, you not only helped us update Europe’s Oral-B brand and packaging line, you are also changing the way we approach our packaging and go to market approach.

Mindy Barry, Brand Manager, P&G

Hero Mashers

Through qualitative and trend research, ALLOY opened up several new categories for the Marvel lineup, including their fastest growing boys toy, Hero Mashers! Our brand team then developed the name and positioning for a truly heroic sub-brand!

Hero Mashers

Our strategy team helped develop a new brand architecture backed by three innovation platforms for future growth. The project was a huge success that led to new shelf space, new products, and new customers!

Leading through Architecture & Innovation.
Leading through Architecture & Innovation.

Extending Ariel into New Markets

P&G wanted to infuse the love, passion, and pride of each country’s futbol team into the experience of Ariel. ALLOY was excited to explore and develop the point of purchase experience that would create buy-in on a global level and help Ariel enter new markets.

Extending Ariel into New Markets

Clients

Kroger

Nationwide

Nerf

Marvel

Lowe's

CVS

Disney

P&G

Sony

Merck

DC Comics

Caption Morgan

Kraft

Mattel

Hasbro

Sargento

Millercoors

Lego

Pixar

Fisher Price

Staples

Target

Amazon

Bed Bath & Beyond

Ipsos

Nickelodeon

Discovery

General Motors

Kimberly Clark

Wrigley
 

Mars

Fisher Price

Walmart

Scotts

Hershey's

SC Johnson

Nestle

Dole

Big Lots

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